Recommended reading order
Step 01
The Vetting Blueprint
The complete due-diligence checklist that ties every check below together.
Step 02
History & Wayback Machine Audit
Read a domain's past on Archive.org and spot ownership changes and abuse.
Step 03
Spam Checking
Spam scores, link neighborhoods, doorway pages and cloaking history.
Step 04
Backlink Analysis: DA, DR, TF, CF
Which link metrics matter, how they are gamed, and what to look at instead.
Step 05
Penalty & Index Check
Find out whether a domain is deindexed, filtered or carrying a penalty.
Step 06
Domain Valuation
Score SEO and brandable value and set a disciplined maximum bid.
Step 07
Trademark & Legal Risk
UDRP exposure, copyright on archived content and brand conflicts.
Other sections
- Discovery — Every way to find and acquire expired domains
- Strategies — What to do with an expired domain once you own it
- Tool Stack — reviews of the tools used at every stage
- Glossary — every expired-domain term defined